The Goodwash Company

For the Goodwash Company, we created an ambassador program to boost brand desire and sales. After extensive market research and identifying key influencers passionate about ethical living, we developed a program offering ambassadors exclusive discounts, early product access, and collaboration opportunities. To join, they would apply online. We anticipate this will enhance customer loyalty and engagement, attracting new customers through referrals and social media.

Summary

• Brand: The Goodwash Company

• Purpose: Create an ambassador program to increase brand awareness and drive the volume of sales

• Target Audience: Individuals who prioritise ethical and sustainable products while valuing high-quality and practical personal care items

• Display Context: Ambassadors chosen, Application form, OOH, Digital and Social Media