Cider Campaign
I developed a campaign themed 'sustainability and recycling in the fashion Industry' for Cider, an eco-conscious brand. After researching industry waste challenges and growing consumer interest in sustainability, I created the #NaturalIsIn campaign. This campaign emphasizes upcycling, converting waste into useful items. It aligns with Cider's use of eco-friendly materials, helping to promote a greener fashion industry.
Summary
Brand: Cider
Purpose: Encourage target audience to save the planet and support sustainability by reusing old clothes and purchasing our new recycled clothing range.
Target Audience: Primary target audience: females aged 16-24. Secondary target audience: females aged 25-34.
Display Context: Print magazine, OOH, Social Media, storyboard
Magazine Front Cover
Double Page Spread
OOH Advert - Billboard
OOH Advert - Bus Stop
Social Media Posts
Moving Image Advert Concept - Storyboard Scene 1-6
Moving Image Advert Concept - Storyboard Scene 7-12
Moving Image Advert Concept - Storyboard Scene 13-15